Website positioning includes all activities leading to an increase in the visibility of the website in the search results. It translates into a systematic increase in the number of visits, as well as potential customers of the company’s website or online store. The dominant search engine on the market – Google, displays 10 pages marked in green color (omitting any types of advertising), which are considered as the best results to the given term. The ranking of websites is therefore not determined from the best to the worst. It is positioning that is the main tool for webmasters to help websites achieve the highest possible position. The main purpose of website positioning is to occupy a site in the so-called TOP 10 because the majority of users are focused only on the first pages of results. Internet users, to find the right page, enter various phrases into a search engine while positioning functions for each phrase separately. Even if a given site is positioned for a certain term, so that it is in the first place, it does not have to take a high position after entering another phrase. A website can be positioned effectively for such several terms, so it is important to choose popular keywords for your site. It is worth remembering that the most frequently chosen phrases can be positioned by other users and it can be very time-consuming to occupy a good position. It often happens that the first position in less popular phrases turns out to be better than the fifth in the most searched ones.

Certainly, you have once wondered why positioning in the Google search engine is so effective. It is worth realizing that the advantages of positioning are visible only after some time. It is a process that requires work, patience, and commitment. However, the benefits that your company can achieve will be much more measurable. First of all, thanks to the positioning, you will increase network traffic, which will be bigger day by day. It will allow you to reach a much larger number of people interested in your products and services from your offer, and therefore potential customers. Analytical tools will allow you to check if the traffic on the site is increasing and whether it has an impact on increasing your income or not. Secondly, you will develop your company, because the proper positioning of the website will allow you to reach a wide range of potential consumers with the information contained on the website. You can also gain clients from all around the world because the Internet is a global network and has no limits. Much depends on you and the scale on which you conduct your business activities. Thirdly, you will build a strong brand, increase trust in it and you make it recognizable not only online. A lot of Internet users think that websites ranked in TOP 10 in the Google search engine have the best opinions and they are the most trustworthy. As a result, people more often use the offers presented on TOP 10 sites. Even if the internet user does not enter your site for the first time, he will see it in a high position in the search result. It will make him aware of the existence of the brand and he will associate you with something. Positioning will also help you to understand the needs and expectations of customers. Thanks to the keywords, we can know the preferences of people interested in the proposal for our products and services. It allows us to better adjust the website and company’s offer to the prevailing trends at a given time.

Choosing the right keywords for the website is crucial in the positioning process. If we do not make an earlier analysis, it may turn out that our marketing activities do not bring the expected results. Keywords are words, which are entered into the Google search engine at a given frequency to find websites with interesting information – these may be products or services. Several types of keywords can be distinguished: 1. Brand phrases – keywords typed most often by Internet users in a situation where they do not know the address of a given company and want to reach it. 2. General keywords consisting of 1-2 words – they are used by people interested in some products or services without detailed specification (shoes, bracelets). 3. Long-tail keywords – this group of keywords consists of more than 2 words. Users entering such words into the search engine, they know exactly what they are looking for and they have specific preferences. Narrowing the subject makes positioning easier because there is less competition. Examples are women’s winter shoes or red leather bracelets. You should avoid too general phrases while choosing keywords. Otherwise, website positioning can be a waste of money. Usually, potential customers know what they want, which means that these words have no sales potential. Besides, these phrases have enormous competition through which it is difficult to break through. You can try to position difficult and longer phrases when it is easy to find your website with natural links and with little competition. Using long keywords will not work if your business is based on one product or service and the interest in specialized content is very low. When choosing the right keywords, it is worth paying attention to: – the state of your website in terms of incoming links – effectiveness and size of the competition – your offer of products or services – interest in creating content related to your industry – the quality of long-tail phrases in the industry in which you act.

Website positioning includes all activities leading to an increase in the visibility of the website in the search results. It translates into a systematic increase in the number of visits, as well as potential customers of the company’s website or online store. The dominant search engine on the market – Google, displays 10 pages marked in green color (omitting any types of advertising), which are considered as the best results to the given term. The ranking of websites is therefore not determined from the best to the worst. It is positioning that is the main tool for webmasters to help websites achieve the highest possible position. The main purpose of website positioning is to occupy a site in the so-called TOP 10 because the majority of users are focused only on the first pages of results. These activities are one of the cheapest forms of advertising and they are very effective. The main activities of website positioning are: – optimization of the website code due to the so-called search engine robots, – the systematic promotion of websites online using links from related websites, – writing articles about the company’s services and publishing it on the Internet. SEO (Search Engine Optimization) is the optimization of websites under the search engine algorithm – a concept similar to positioning, but not the same. SEO includes activities that are carried out directly on websites to promote as many keywords as possible. They are included in phrases and questions asked in search engines by Internet users. Therefore, SEO tasks are included in positioning activities. The common goal of SEO and positioning is to acquire as many customers as possible.

Creating a company’s website is the key to gain success and a way to reach potential customers. However, it is not easy due to the ubiquitous competition. It means that only the best can come out and achieve satisfaction. How to do it? The key to achieving satisfactory results and to develop a business is to carry out an effective website positioning. A high position in the website’s ranking will allow you to increase traffic to your website, gain new customers and earn a very large amount of money. According to statistics, the largest number of people focuses on links placed on the first page of results. This means that websites appearing in further positions are often omitted and do not reach a satisfying range. It translates into a small number of users of the site and low sales achievements from activities conducted on the Internet. Website positioning will help you to develop your business on many levels and acquire new customers for your products or services. Thanks to visibility and popularity online, you will inspire trust, you will be recognizable, and consequently, you will build a strong brand. Therefore, you will also have greater opportunities to establish cooperation and negotiate terms with potential business partners. A high position will also motivate you to act and may bring you joy from the achieved successes. You also have to remember that the fight of staying in the first position in the search engine is a complex and time-consuming process, it also demands hard work and patience. It requires activities related to optimization, updating content and acquiring valuable links. The degree of difficulty depends on the industry that our company deals with. Those without strong competition will achieve higher positions faster, but consequently, the number of customers and sales will be significantly lower. It should be remembered that strong companies that have been investing in maintaining their position for many years will be a strong competition.